​

Role of an Oifigeach Caidrimh Phoiblí - Public Relations Officer
 

Communications is one of the most important activities in the Association. The success of all units depends to some degree on the national and local image of the Association. Everyone in the GAA who has a role in their Club, no matter how small, has a part to play in effective communication. There is always a need for a proper flow of information in the Club so that everyone understands how the Club operates.

The main function of the Club PRO is to communicate with the general public on behalf of the Club, presenting a positive image of the Club and Cumann Lúthchleas Gael in the local community and beyond. Therefore, the PRO holds one of the most important officer positions in the Club.

Remember:

• Public Relations is the practice of managing the flow of information between the Club and the public.

• No longer is it good enough for a Club to do good work: people must be told about it!

• The biggest mistake that a PRO can make is to assume that people know!

Main Duties

• Work as part of a team along with the other Club Officers, team mentors and the various sub committees in the Club

• Promote the Club to the local community and beyond using all available methods of communication

• Provide team lists, match results and all relevant information to the County PRO on time

• Keep records for historical purposes

• Make sure the Club is well presented

To view the Club PRO Role Profile along with other resources related to the role, please click HERE

Reference:
https://www.gaa.ie/my-gaa/administrators/pro


 

Club PRO Main Focus Areas:
 

• Promote the GAA

• Club website

• Establishing / ensuring a social media presence

• Relationships with the media

• Match programmes and advertising

Reference:
https://learning.gaa.ie/clubpro

​

 

Ballypickas GAA PRO Protocol

 

​

Officers

​​

At Ballypickas GAA we have two committee members elected to take on the responsibility of PRO for 2025:

 

• Declan Cahill - Adults and General

• Carragh Concannon - Juveniles

​

Social Media Platforms

​​

The Ballypickas GAA PRO is responsible for the official Ballypickas GAA social media platforms

 

The official Ballypickas GAA social media platforms:

 

Whatsapp, Instagram, Youtube, Twitter, Facebook, TicToc, Club Website and Club App.

 

 

Other Platforms

 

Ballypickas GAA utilises signage at the local crossroads to promote major events. Ballypickas GAA also utilises local newspapers such as the Leinster Express and the Laois Nationalist to promote itself.

​

Security

​

 

• The PRO is the administrator for the official Ballypickas GAA social media platforms.

• All Ballypickas GAA social media accounts should be set up using the official Ballypickas PRO email address which is profficer.ballypickasgaa@gmail.com

• The PRO must update the login codes for social media platforms as per best practice.

• If anything abnormal or suspicious occurs on the Ballypickas GAA social media platforms, the PRO must notify the committee and proceed to rectify the issue as per best practice.

• If any Ballypickas GAA social media platform is hacked, the PRO must notify the committee and proceed to rectify the issue as per best practice.

​

Workflow

​​

• The PRO is responsible for monitoring all activity on Ballypickas GAA social media platforms.

• The PRO is responsible for detecting and removing all harmful comments on Ballypickas GAA social media platforms.

• The PRO is in charge of posting on to the Ballypickas GAA social media platforms.

• The PRO should release the posts to each of the Ballypickas GAA social media platforms indiviually as to avoid any unwanted interoperability issues.

• The PRO must keep the Ballypickas GAA best interests to the fore when making all posts.

• The PRO should keep the overall look of the posts consistent ie work from a common template. This is considered best practice as it allows the target audience to become familiar with the posts. For example, the target audience will be able to clock the key points of the post easily and quickly such as the venue for a match.

• Committee members may pass the information for an upcoming post to the PRO and the PRO will construct and format the post and then release the post onto the appropriate Ballypickas GAA social media platforms.

• The PRO may release common posts to the Ballypickas GAA social media platforms without notifying the committee. For example match fixtures and match results and club achievements.

• For more major posts the PRO should take advise from the committee. Usually via committee meetings and or the committee whatsapp group messaging.

​

Handover

​​

When a new PRO is elected the previous PRO must handover all login details of all accounts to the incoming PRO.

​

​